Here is the text of an email sent to me by one of my customers. The main point is this - when time matters, you need to be responsive to sales enquiries. Your IT systems need to be set up so that you are available 24 hours per day, to answer sales enquiries, and to make the sale.
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I recently asked 4 print companies for a quote to do an urgent print job. I had little expectation of price and quality, as it was an urgent throw away print document, It just needed to be done.
My minimal expectations were to be shocked, of the four printers I asked to quote one failed to quote at all, even a follow up call.
One was three time the price as the other three! Three failed to reply in the same day period. So my question to you is do you know a good printer, are any of your clients competent printers??
Needless to say this time I took the quote from the company that replied the same day, and all four knew it was urgent.
As a side note I called all four to tell them the problems I had and the company that didn't respond at all said their quoting computer was down for about 5 mins during the day and my quote got lost, ops they said sorry about that, I said don't be sorry my $200k of printing will be well looked after by the company that replied in the first 5 mins. Who would have thought 5 mins could be worth that much!!
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